… and Penguin-style book covers for films. J. Kottke takes a look at media packaging mashups. I always felt that the works of art we call movies consist of more than just the sound and the visuals in a stretch of film, but also of their entire promotional material - trailers, posters, etecetera - because this material too manipulates the viewer’s perspective and expectations, just the thing the art of editing is all about. It’s as if, even though you don’t judge a book by its cover, the cover does influence how you’ll read the book, just like an opening chapter.
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… and Penguin-style book covers for films. J. Kottke takes a look at media packaging mashups.

I always felt that the works of art we call movies consist of more than just the sound and the visuals in a stretch of film, but also of their entire promotional material - trailers, posters, etecetera - because this material too manipulates the viewer’s perspective and expectations, just the thing the art of editing is all about. It’s as if, even though you don’t judge a book by its cover, the cover does influence how you’ll read the book, just like an opening chapter.

Source: Flickr / spacesick