Meanwhile, in the field of digital art, an entire generation of creators shop at the equivalent of home improvement megastores, eagerly acquiring all kinds of prefabricated components and add-ons. Blissfully unaware of - or even worse, uninterested in - the basic nature of the technologies they are using as tools, the creative élite oversee the assembly of substandard digital objects and experiences.
I always felt that the works of art we call movies consist of more than just the sound and the visuals in a stretch of film, but also of their entire promotional material - trailers, posters, etecetera - because this material too manipulates the viewer’s perspective and expectations, just the thing the art of editing is all about. It’s as if, even though you don’t judge a book by its cover, the cover does influence how you’ll read the book, just like an opening chapter.
Source: Flickr / spacesick